This one-of-a-kind public landmark will inspire the public to expand their circle of care to all animals. Through compelling imagery and interactive elements, this mural will encourage thousands of daily passersby to reflect and take action to create a kinder world for animals. Movements grow when they are visible, and this mural will serve as both a powerful public statement and a pipeline connecting the broader population with our community of changemakers.

From what we know, we believe this to be the first large-scale animal rights mural in the Upper Midwest.

What’s especially exciting is that the mural will be interactive. Viewers will be able to scan a QR code or visit a URL on the art to access an audio tour of the mural and find concrete ways to get involved.

Our vision is to create a mural that is:

• Warm and inviting — drawing people in through beauty and emotional connection

• Thought-provoking — encouraging viewers to rethink their relationship with animals

• Action-oriented — connecting people with practical ways to make a difference

This project is intended not only to inspire passersby, but to create lasting ripple effects throughout our community.

Since early 2025, a volunteer committee has been working on laying the groundwork for this project. 

The project has already completed several major milestones:

• Defined the project’s vision and values
• Secured a mural location in South Minneapolis
• Hosted a public listening session to gather community ideas
• Released a public call for artists
• Received 50 artist applications

Next steps include:

• Selecting finalists and commissioning paid concept sketches
• Choosing and refining the final design
• Raising funds for artist pay, supplies, and installation
• Painting and installing the mural (tentatively planned for Fall 2026)
• Hosting a public ribbon-cutting celebration
• Expanding the mural’s impact through events, outreach, and social media